Articles Real Estate Information Five ways on how artificial intelligence is used in the real estate industry

Five ways on how artificial intelligence is used in the real estate industry

Artificial intelligence (AI) is changing the real estate industry with its ability to predict the market and assist in consumer investments.

With evolutions in technology, artificial intelligence (AI) has the potential to change the real estate industry by offering innovative solutions that streamline selling properties. Buyers and real estate agents will find that programming data collection and analysis will yield insights that can enhance their knowledge of the market. Here are some ways AI can be utilized in the selling of real estate:

For Pricing Property Valuation

Real estate agents will find that AI is a handy tool in pricing properties at a competitive value—especially in a volatile environment. This technology lessens the need for manual evaluation on the agent's end and even prepares them for negotiating with clients. AI can analyze information such as neighborhood characteristics, market trends, and even recent sales of properties to determine a property's potential valuation.

Alongside predicting a property's value, real estate agents may use AI to analyze the market and its buyers to make specific decisions that target an active demographic. Historical data and investor behaviors are some of the data that AI can collate to identify potential leads, predict market trends, and develop effective marketing strategies. Using AI would help agents determine the best properties that certain buyer groups are most willing to invest in and allow agents to finetune their course of action accordingly.

For Offering Personalized Marketing Strategies

The capabilities of AI  also extend better personalization services for investors, as some programs can now study one's online and social media activities and use this information to explore the interests, budgets, and preferences of investors. From an agent's point of view, this function can be utilized in creating marketing campaigns that match the properties available. Potential investors will receive targeted marketing content such as emails, social media posts, and online ads that resonate with their interests.

Personalized marketing strategies also help investors who are oversaturated with choices available for sale. Having many online platforms and real estate firms selling a variety of properties can be overwhelming, especially for first-time buyers or those who are not as knowledgeable on the topic of real estate. With the assistance of AI, a list of available properties that suit one's personal preferences can be generated and filtered based on budget, location, size, etc. This makes the investment options more clear and tangible for the buyer, and can hopefully direct them toward a sound investment.

For Providing 24/7 Chatbots

AI-powered chatbots can provide 24/7 customer support, answer questions, send over property information, and schedule property tours. Agencies may install them on their social media pages and websites for easy access for interested buyers. These chatbots can simultaneously handle multiple inquiries and simple FAQ conversations without much human intervention. They can also be programmed to collect data on an individual's preferences and behaviors when purchasing real estate, adding more insight into personalized marketing and sales strategies. This installation of AI would potentially free up time for real estate agents to redirect their focus onto other tasks.

For Hosting Virtual Tours

With the use of AI-powered virtual reality (VR) and augmented reality (AR) technologies, real estate agencies and property sellers can provide virtual walkthroughs and tours for clients across the globe. Even though most cases would recommend physical visits, an initial virtual tour can offer an interactive experience from the get-go and help potential buyers determine if this is the right property to invest in. Virtual reality can also assist buyers in reimagining a property and how it can look with different set-ups, furniture, and decoration choices, helping them make sound decisions overall.

As the future is leaning towards more technological advancements and automation, the use of AI would be beneficial for both buyers and sellers of real estate. Integrations of AI will transform the market and assist in making targeted and personalized experiences that can support the process of making property investments.