Articles Property Agent Guide Lead Verification and Warming Up Leads

Lead Verification and Warming Up Leads

Learn the basics of lead verification, identification of lead types, and lead conversion for a healthy real estate sales cycle.

Generating leads for your property is made easy with technology and the power of internet. You can do so by listing with property portals or by promoting your property through ads or social media. However, with the continuous development of technology comes with the evolution of scams.

Being a real estate agent is a business that requires a healthy sales cycle, and verifying leads ensures that.

What is Lead Verification?

Lead Verification is the process of filtering out illegitimate leads like spambots, temporary email addresses, and scammers. This helps you make sure that those contacting you are generally interested in your product and service.

This is especially important for the following reasons:

a) It helps you sustain potential customers;

b) It is more efficient for you to discard bad leads;

c) It saves you effort and potential costs; and

d) It provides greater conversion rates for you.

With lead verification, you are more likely to close a deal than waste your time and effort on bots or people who have no intention of purchasing your property.

What are the different types of leads?

Learn to recognize your real estate prospect with the kind of lead you are receiving. Although it takes a lot of experience to recognize them right away, you can take your first step by knowing what an authentic lead looks like.

Real estate agents devote most of their time to finding good leads, may it be through referrals, online research, or lead generation services provided by property portals like us! In verifying leads, it is important to understand how potential buyers act. Here’s how you can differentiate leads.

There are three main categories for leads namely: cold, warm, and hot leads.

Cold leads are people who are engaging with your brand and services for the very first time. They are not familiar with you or your products and are most likely to have found you online.

These can also be people who have dropped contact with you despite interacting for a while at first.  These are the type of leads you have to nurture more carefully over a long period of time to convert into warm leads.

Warm leads are individuals who engage with you and your services regularly. However, they are not actively buying from you. These include people who open your emails, read your messages, or answer your calls.

Warm leads are more likely to be converted into customers. They just need extra reassurance in order commit to the purchase.

Hot leads are people who have been in contact with you for quite some time and are ready to buy at any moment. These are active buyers that just haven’t found the right time to actually make that purchase.

A man checking his files on his laptop.

How to distinguish the valid from invalid leads

With the continuous improvement of technology comes with even more advanced online scams and bots. Of course, real estate agents are not particularly safe from those as well. In order to remove invalid leads, potential leads must go through a specific criteria.

Authentic leads must use valid email addresses and not invalid or temporary ones. One way to verify this is through deliverability. Emails sent to unverified email addresses will most likely bounce and will not be delivered successfully. You can also use free email address verifier tools available online for your convenience. To distinguish temporary emails, you can check the email address itself. Most often the not, temporary email addresses have a random mixture of letters and numbers instead of having a name. Another method is to use disposable email address verifiers online to clean your email lists of these.

Authentic leads also have valid phone numbers attached to them. One way of verifying phone numbers is to directly call them and see if it can be reached. Another easy way is to use phone number validation tools online.

Tips on how to warm up your leads

Once you’ve verified if your leads are valid and have identified which type of lead they are, its time to focus on conversions. Taking leads from cold to hot requires building trust. Rushing in with a sales pitch might scare potential clients away, especially when they are new.

Nurturing trust requires a lot of time and effort — deciding to buy real estate is not an easy decision after all! It’s all about providing them with the necessary information they need to make that purchasing decision. A real estate agent who knows their stuff can help them navigate the market and find the perfect property for them, which in turn makes them more trustworthy.

Be consistent when reaching out to your leads. Keep a regular presence in their email or phone inbox by creating thoughtful content or updating them about their property of interest. This will make them notice that you are interested in helping them find success.

Have a clear call to action in your email, and make sure that your contact information is always present so they know where or how to reach you. Make those particular details visible.

Lastly, follow up on warm leads and manage your relationship with your client. Being proactive when it comes to managing clients will reward you with a good sale.


The treatment for cold, warm, and hot leads are overall different. For cold leads, the goal is to continuously engage with them in order to warm them up. Once they are converted into warm leads, the next step is to give them the call to action to consult with you on your property and accommodate their inquiries until they are able to come to the final decision of purchasing.

Take your time to practice learning how to manage leads so you can build a stronger clientele and boost your sales in the long run.

Having trouble generating leads? has got you covered. Let us help you reach the right buyer by signing up as an agent and listing on our site.