Social media has been at the forefront of marketing ever since the Facebook boom. As of 2022, there are 4.70 billion social media users in the world. Imagine reaching that many people in just a click of the post button?
Whether we would like to admit it or not, the majority spend most of their time on the Internet, particularly on their social media for their leisure, communication, and even shopping. Recently, there has been a trend in real estate wherein people buy and sell properties in their social media marketplaces. Social media has become an extension of property portals, giving real estate agents like you more avenues to reach and entice prospective property seekers.
Using social media to your advantage is not as hard as you think. You just need to know your target audience and their needs as well as to have an eye for design. Here are easy social media ideas you can do to create more traction to your real estate business.
#1 Property Listing
Like we've mentioned, social media has become an extension of property portals. Post your property on your socials and encourage your friends or colleagues to share it. This can give you more reach and engagement as it spreads to a wider network of social media users.
Make sure to include the important details like the size, the number of bedrooms, list of amenities, and attractive photos. You can also leave your contact details for interested buyers and renters to contact you regarding your listing.
#2 News or Information
Not everyone is knowledgeable about the real estate market. You can build and engage your following by posting relevant real estate news articles or posts on your socials. It would be a plus if you share credible information about why real estate is the best investment choice. Present credible information and proven facts to your following of potential home buyers to improve your impression as an agent.
#3 Humor Posts
Real estate doesn't have to be serious all the time. In fact, there are more people that engage with humorous posts. Add humor to your real estate posts – create real estate puns. Make it occasionally light hearted and creative so that you can attract more attention to your socials and potentially your listings.
#4 Client Testimonials
In e-shopping, it's the reviews and testimonials that bring credibility to the seller. When potential buyers see more positive reviews on a product or service, they are more likely to purchase or avail of that product or service. As a real estate agent, it is important to present that you are a credible and trustworthy partner that can help your client find their dream home. Positive testimonials from previous clients establish and reinforce that. People are more likely to believe that you are an expert in your field when coming from other people.
#5 Home Tours and Neighborhood Videos
In social media, video is king. People are more likely to engage with you and your posts when they are in video format. Instead of doing the usual listings, why not do a video tour to showcase your property? This is especially popular for bigger and more extravagant properties since it peaks most people's curiosity.
You can also create guide videos of the neighborhoods your property is located in. This would give potential buyers a better idea about the location of your listing such as the nearest establishments and amenities available as well as the type of community within its neighborhood.
#6 Real Estate Advice
Clients and other professionals often would like to take the advice of an expert in their respective fields. And in real estate, that could be you. Aside from your usual property showcase posts, you can post real estate advice when it comes to buying property and also selling property. There's also no harm in sharing your own colleague's advice as well, especially if it is something relevant and useful to your following.
#7 Question and Answer
This type of social media post is considered underrated and not a lot of brands and users utilize this kind of format. This is especially good for agents that get a lot of similar questions regarding a listing or available service.
Compile a list of most frequently asked questions and answer them all in a post. Pin this post to your profile so that whenever you receive the same queries, you can redirect them to your FAQ post. This saves you time and effort from having to answer the same questions over and over again. And this gives the questioner answers to other questions that they might be considering to ask later on.
#8 Business Spotlight
If you are part of a brokerage of a team of agents, you can showcase them as well in your social media posts. This helps build a good reputation for the whole team, especially if you are a good and reputable agent. This is also a advantageous for your own status if the team you are part of is already credible and trustworthy in the field.
#9 Personal Goals
Are you also a property owner yourself? It would be helpful to share your own home purchasing story to help inspire potential clients to purchase a home of their own. You can also share your personal goals related to real estate to motivate other real estate agents to do their best in the field. This kind of post also makes you more approachable as an agent.
Social media marketing when done right can gain you more followers – which means a wider network for you. Get started with these ideas and grow your real estate career online. For more inspiration, follow us at our socials; on Facebook at PropertyAccess Philippines and on Instagram, at @propertyaccessph.